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Søbr Market Brand Guidelines
Client: Søbr Market
Objective: Redefining Sobr Market’s brand guidelines was essential to establishing a cohesive and recognizable presence across all social platforms. Consistency in branding strengthens audience trust, enhances brand recall, and ensures that all marketing efforts align with the company’s core identity. By refining these guidelines, Sobr Market can effectively scale its business while maintaining a unified voice, visual identity, and messaging strategy, ultimately driving stronger engagement and brand loyalty.
Result: A refined and thorough set of guidelines will achieve a more cohesive and professional brand presence across all social platforms, including consistent branding, stronger audience connection, improved efficiency, and enhanced credibility.
Challenges: Ensuring that these guidelines address ways in which Sobr Market can improve on their brand as a while, while still remaining true to the brand entirely. Major fixes were related to inconsistencies from the website and socials, so addressing those was needed to create effective and thorough guidelines.
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