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Manitobah Ad Series

Client: Manitobah

Objective: Manitobah is a strong brand built on meaningful values and high-quality products. The objective of this campaign was to create an ad series that highlights Manitobah’s versatility—showcasing products suitable for all seasons, not just winter. During the brainstorming phase, I focused on how best to present Manitobah’s Spring/Summer offerings in a way that felt authentic to the brand while appealing to a broader seasonal audience.

Result: A simple yet captivating ad series featuring Manitobah’s summer footwear as a print ad and its loungewear shoe showcased through a billboard. I intentionally chose a print ad to reach one of my key target audiences—individuals who enjoy sitting down with a magazine and taking their time to engage with content, making them more likely to notice and appreciate the ad. The out-of-home (OOH) billboard ad was designed for strategic placement near a Manitobah retail location—specifically, The Forks—to maximize visibility and relevance.

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